Kevin and Dusty have written some interesting articles about running a small business. Now, it’s my turn to throw my 2 cents in about working for one…..Top 10 Style!

Adios Outlook Calendar!

I adore my freedom from the Outlook Calendar, and Outlook in general. That’s not to say that we don’t schedule anything at BrightMix, because we certainly schedule the important things, like dinner for Cinco de BrightMix or meetings with clients. We simply don’t schedule everything (10:37: Bathroom Break – I think not). If we need to discuss something, we generally do it when the issue comes up, not next week or next month.

No More PowerPoint!

In my experience in Corporate America, Power Point ruled the day. Nearly every meeting of any significance required a set of Power Point slides, with gold stars going to people who printed copies for all attendies. It’s as if they believed that Microsoft has found a way to inject pretty bullet-point lists of information into our memories. The truth of the matter is that most slide decks suck – their only purpose is to provide the presenter with his or her own talking points.

Here at BrightMix, white boards rule. If we need a more permanent record, Kevin takes a picture with his iPhone and we paste it into Campfire. High Five!

More Hats

One of the interesting things about working for a small business is the array of hats each of us wears. We don’t have people, let alone entire departments, dedicated to Payroll, HR, Benefits, Marketing, PR, or PC Support. Everyone just pitches in. I, for example, am not only a developer. I am also the acting social chair, sous chef, and the BrightMix union rep. I’ve even been known to do the dishes, make the coffee, and occasionally clean the toilets (Yuck!).

Flexibility

I have a lot more flexibility working for BrightMix than I ever did working for XYZ Corp. It’s really refreshing to be able to say “I have a dentist appointment on Tuesday” or “I’m meeting some former co-workers for lunch—I might be gone for an hour and a half” with out being made to feel like a slacker. I occasionally work from home for no other reason than I like it.

I do have a little bit of a trade off for this flexibility, in that I am also more flexible. My hours are far less rigid than they ever were at XYZ Corp. I generally leave for the day between 5:00 and 5:30, but if something needs to be done, it needs to be done.

More Fun

Our regular readers are well aware of our “organized fun”, in the form of scheduled company outtings (here’s a shameless plug for the upcoming bowling trip). We also enjoy regular foosball games (although we’re on a brief hiatus for the summer), and have been known to gather around monitors for entertainment provided by YouTube. I highly recommend the Peep Wars.

Better Policies

The greatest thing about the BrightMix policy document is its length. There can’t be more than 15 items, at least 4 of which deal with opening and closing the office. We have all of the basic stuff – vacation and sick days, rough hours of operation, etc. That’s about it. What we don’t have includes a policy for answering the phone, dress code (although there is an unwritten rule that you should wear clothing), or a document dictating what can and cannot be left on our desks.

It’s policy document written for adults, which is exactly what we are (well, some of the time anyway). Hooray!

Stronger Voice

I’ve never been shy about sharing my ideas and opinions, ask anyone who knows me. The great thing about working for BrightMix is that my ideas are actually heard. Well, most of them. No one seems to have heard my idea for company BMWs. Then again, maybe they have, but they want it to be a surprise.

A Shorter Ladder

Until we fired up the BrightMix Summer Internship, I owned the corporate ladder. I could literally go no higher or lower. The great thing about owning the ladder is that you don’t have to coordinate with or cut through layers of management to get things done. Executive decisions occur precisely one floor above me. Elevator going up?

No Office Politics

This is one aspect of corporate life that I don’t think I will ever miss. Enough said.

Recognition

I understand that I am paid a salary to provide the company with my time and effort, but I still love positive feedback and an occasional high five for going the extra mile. I was lucky enough in my corporate experience to have supervisors that made sure I received proper recognition when going above and beyond. A lot of my colleagues did not – their supervisors took all the credit, or didn’t say anything at all (Boo!).

At BrightMix, Dusty and Kevin are all about Thank Yous and High Fives, even when we’re just doing the job they pay us for.

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This was suppose to be a six month post, but it got delayed on account of our being too busy to blog. So, here we are at roughly seven months of business, continuing to rock and/or roll…

Since our last post, at three’ish months of official business, a whole lot has happened.

We Hired an Awesome Developer!

Shortly before Xmas, we posted a listing to hire an ASP.NET developer, two months and a series of interviews later, we welcomed aboard Erin.

Erin just had her one month anniversary, and she seems to be enjoying her new position at BrightMix. She’s helped Dusty and myself adopt a new pattern for our ASP.NET development called Presenter First, a rendition of the ol’ Model View Presenter pattern. Presenter First has helped us write code that is inherently more automatically testable, something that is challenging to do in ASP.NET.

Erin also just recently launched her own blog, ErinHawkins.com. Good things will come from her blog, so add it to the feed reader nearest to you!

BrightMix’s First Company Outing (Many More to Come)

In line with our goal of providing an awesome place for developers to work, we had our first company-paid outing a few weeks ago. Since there’s only 3 of us working at BrightMix, we invited along some ringers ;-)

Why have frequent company outings? Well, because we like our employee(s), we want them to continue working with us, and we want them to feel appreciated.

If everyone is kicking booty at their work, it makes all the sense in the world to start the weekend early by taking Friday afternoon off for a fun-filled bowling excursion. Oh, and participate in the taking of some sweet jump shots!

Continuing Client Work

In early December, we began work with a company here in Omaha called Sojern. We can’t disclose any of the details about their company or product. But, rest assured, it’ll be a pretty big deal once it has launched, which should be happening shortly.

Similarly, we’re on the verge of launching another big website for our other major client. Details for that are also soon to come…

Ack! Apple Converts!

For the longest time, Dusty and I were big Apple haters. This was mostly due to our being forced to use the inferior Macintosh computers back in our younger years (Middleschool and Highschool). Recently, though, Apple has taken a drastic turn for the better, with its new PC hardware-based machines and unix-based operating system. We use MacBookPro’s exclusively for our Ruby on Rails development work now.

I also just recently jumped on the iPhone bandwagon. Oh iPhone, you’re oh-so glossy and lovable…

A Business Trip to Boston

In early January, Dusty and myself flew out to Boston to meet up with a potential client.

The result of it all? A new partnership and product under development, TripleSeat. TripleSeat will be a web-based application to help restaurants manage the booking and sales of their private dining rooms.

We expect to launch version 1.0 of TripleSeat this May, which is coming up shortly, so keep your peepers peeled.

Impending Summer Internship Program

Mostly recently, a lot of our focus been getting ready for our Summer Internship Program. The goal of our internship program is to create and launch a product of our own, as well as find some of the best up-and-coming developer/design talent around the area and hopefully teach them a whole lot about the creation and launch of a brand new Web 2.0 product.

We’ve had a ton of people send in applications – more than we ever expected. We’re currently in the process of conducting in-person interviews with our top candidates, and within two weeks, we’ll be making offers to three of them.

Party Pizzas and Foosball Anyone?

It’s the little things around the office that help differentiate our company from XYZ corp. A few weeks ago, while chatting with Erin, we (possibly just myself) determined that the office needed a toaster oven so we could actually bake stuff like party pizzas, pizza rolls, and chicken nuggs.

Additionally, at some point, it was determined that we needed a Foosball table for the front room of our office. Erin was extremely helpful in facilitating the attainment of the table; in fact, she pretty much found the thing and got it to our office – we just footed the bill. High five, Erin!

The Official BrightMix Open House Party

Since we started the biz, Dusty and I have touted how we’re going to have this glamourous, earth-shakingly awesome open house party. At first, we were going to host it at my house (since we used to work from there), but then we moved to a real office. Then, it got drearily cold for a few months…

Without further ado: the official BrightMix Open House Party will be on Friday, April 25th, starting at 4:30pm and ending… well, whenever it ends. We’ll be providing drinks (of both the alcoholic and non-alcoholic variety), delicious snack foods (quesadillas, chips, etc.), and entertainment. We’ll be sending out more formal invites to our giant list of contacts.

Well, that wraps up our last few months of busy, busy business – stay tuned for more happenings!

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Not too long ago we had our one month of business anniversary. Well, actually… that was about 3 months ago :-)

We were talking the other day about how fast time has started flying for us since we opened up shop. But, on that same note, we’ve managed to accomplish a great deal in a short amount of time. Back when we were employees at corporations, time stood seemingly still and things happened at such a slow pace.

What have we accomplished, you ask? Here’s a run-down of the latest happenings since our 1-month anniversary posting.

New Office!

In case you missed it, we moved into a real office about a month ago. Apparently the ceiling leaks, which is kind of a downer, but our landlord should have that fixed soon. Other than that, we’re really enjoying the office.

The move was great for me because I can get out of my house and go someplace else to do work, and it’s great for Dusty because it’s closer to his place of residence.

We were initially wanting to have an open house party shortly after moving in, but we decided it wouldn’t be all that exciting because we don’t have much furniture yet. Plus, it’s crappy and cold out. So, we’re aiming to have an open house party sometime in the spring of 2008.

New Website + Logo + Hosting!

In early November we migrated BrightMix.com to Slicehost.com. Read more about our positive experience with Slicehost here.

Along the same vein, after being stuck in the logo design process for a few months, we worked with the Granger Group to finalize our logo. While we were at it, we re-branded BrightMix.com.

New Client!!

New business is always good business. In late November, we started working with a new, top-secret client here in Omaha. We can’t give out any details, as we’re under an NDA, but the idea is exciting and it’s being built using Ruby and Ruby on Rails.

New Hardware!

We attained another Dell 24” LCD monitor, which has taken up residence on my desk as my secondary monitor. (I was briefly in violation of our own credo regarding dual monitors).

Also, Dusty managed to score us a rad printer from a family member. This new printer is replacing our older, also donated printer. It can print at a whooping 17 pages per minute, while our old one could only do a lowly 6. That’s approximately a 300% increase! Woohoo!

Full-time Hiring Positions

We’ve yet to announce this officially, but we’ll almost certainly be looking to hire 1-2 full-time developers to help us out. At a glance, we’ll be looking for individuals who are savvy with ASP.NET, SQL, Javascript, and CSS. More details on the positions and how to apply will become available very shortly.

BrightMix Summer of 2008 Internship Program

Additionally, we’re looking at hiring a small team of interns to help us out this upcoming summer. We believe we can provide an awesome, interesting, and, above all, meaningful internship experience, similar to the type of internship program you’d find at FogCreek or JacksonFish.

The fact of the matter is that many companies out there hire interns because they need a cheap, temporary employee to perform some lowly and boring task (paper shredding or coffee fetching, anyone?). While this is great for company XYZ, the intern isn’t going to learn and benefit from much of anything. Our aim is to have our interns develop a brand-spanking-new web 2.0 application, from start to launch.

We’re still hammering out the details of the program, but we’ll probably be making an announcement within the next month or two. We’ll likely be looking for 2 computer science students and 1 graphic design student. Stay tuned for more details.

Omaha Developer / IT Job Site

After perusing Omaha’s various big job search sites, we’ve come to the conclusion that there is no good resource for finding good local developer and IT staffing positions. We’re looking to solve this problem by creating a job site geared towards this particular market. More details on this are soon to come.

Where We’re Headed

Obviously, as indicated by our move into an office space and our plans to hire on developer help, we’re looking to grow BrightMix. Over the next few months, there’s going to be a lot of planning on Dusty’s and my behalf to get this stuff all figured out. At the same time, we’ll be focusing hard on doing exceptional work for our clients. Busy times, indeed!

That about sums it up – we’ll post again as soon as time allows.

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A little over a week ago we announced our plans to move into a new office. Well, after a very exciting and lively week of planning, cleaning, and moving stuff, we’re all done and settled into our new digs.

Thurs – Saturday… Cleaning!

All things considered, the place wasn’t actually in that bad of shape, but we wanted to make sure that we started off all nice and shiny. So, Kevin and I spent the better part of Thursday and Friday making trips to Walmart to buy cleaning supplies, and doing the important cleaning. (ie, I cleaned the fridge, so we could get Diet Mt. Dew & Beer in there right away!)

I want to extend a special thanks to my family (Marlina, Jane, Dee Dee, Sara & Joey) for all of their incredibly hard work and help getting things cleaned. They spent pretty much all day last Saturday scrubbing walls and toilets and windows and floors. We couldn’t have done it without their help! Thanks everyone!

Last week… Settling in…

Last week, as a two person company, we had to get back to business as usual. That meant we had to get everything up as quickly as possible. Luckily, we are a young company with simple needs. We essentially moved our computers, did some configuring, and we were up and running! Gotta love being able to do that!

And furniture? Ah, who needs it ;-) We actually lucked out quite a bit on this… The guys that were there before us sold us some things, and left some more things. All said, the desks, tables, refrigerator, chairs & pool table were all left there. This naturally added to our ability to get things up and running quickly, as there was no “moving” to be done, per se. This also helped us to not have to outlay a bunch of cash. As a bootstrapped company, every dollar really matters in the early stages, and we’re excited now to be able to slowly and deliberately purchase the things that we need.

Picture Time!

I’ll leave you with a bit of a photo tour of the place… For all of our photos, be sure to check out the BrightMix photos page over at Flickr.

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It’s amazingly hard to believe, considering we just had our 1 month aniversary, but it’s official: BrightMix is leasing a real, honest to goodness office space. No sir, no longer will we be running our day to day operations from the confines of Kevin’s living room.

On Thursday, Nov 1st 2007, we officially move into our new digs at 5018 Leavenworth street here in Omaha!

Here’s an arial shot of our new place:

Interestingly, over the course of about 48 hours, the opportunity to lease this new office space arose, we deliberated and discussed it, and, after realizing that timing can never really be perfect, we coolly and decisively decided to go for it.

Some Questions We Asked Ourselves

Do we even need an office space?

This was an important one. We’ve preached about the benefits of “bootstrapping” our company by running lean and mean. And, to be perfectly honest, we’re completely content and comfortable where we’re at now. However, we’re in this for the long haul, and we have to move out of Kevin’s living room at some point, especially if we take on more people. So, we figure, why the heck not now!

How will we benefit from this office space?

One of the hardest things I’ve found that we deal with as a freelancer-turned- small-business business, is handling the stigma of the individual. That is, conveying ourselves as a “company”, and not simply some dudes who write software in their spare time… and happen to make money in the process.

While we believe whole-heartedly in the value of staying small, there’s definitely a fine line. In my opinion, nothing legitimizes ones business more than having an office. However spartan, however small, if you have an office, you’re the real deal, and you can avoid unfortunate scenarios like:

Potential Client: You guys sound like the rockstar developers we need! So where do you guys work from?

Us: Uh, err, um, from Kevin’s basement.

Potential Client: Ah.. yea.. hey, gotta run.. to do.. other thing.

Is this the right space for us?

We’re very particular about the types of offices that we like and that we don’t like. This space, with its “lofty” feel, and more importantly its “non-office” feel, fell nicely into the first category. There were other appealing traits, too. First, it’s only a 1 year lease. No long term commitments for us; it’s just to early to know what kind of growth we’ll experience. Second, we don’t have to do much “build out.” The previous tenants, the rad guys of the Divvy Collective, did an incredible amount of renovating and remodeling to the place. As a result, it’s in move-in condition and then some. Oh, and thirdly, did I mention it comes with a pool table? I think that pretty much speaks for itself.

Stay tuned for more pictures and stories from the move-in, as well as the date and time of our Open House!

P.S. Here’s a sneak peek at how the office currently looks (prior to us moving in)... This is the entrance / waiting room.

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Simply put, we hate cubicles.

Cubicles suck for jobs that require personal concentration (engineering, accounting, most computer-based jobs, etc.).

As previous software programmers for both large and small companies, we've spent plenty of time in the proverbial dilbert'esque office environment. They exist everywhere, and it gets old... really, really fast. Of course, the reasons why cubicles suck have been repeated and enumerated many times over.

No door leads to mass interruptions and noise pollution

Many experienced cubicle inhabitants will tell you they get the most stuff done in the hours outside of 8-5--when no one else is at the office. It's really terrible in some office layouts where the programmers are right next to a whole raft of customer service reps whom are on the phone all day.

The private office as a badge

Typically, private offices are relegated to employees of importance or seniority. This is just bogus and unfortunate. Not only does this stink for the lowly employees, but it also reinforces the fact that your organization is built around rank and status. Boo and hiss!

Who likes dull colors and fluorescent lighting, anyway?

There are only so many cubes that can border a window (these cubes are also usually treated as badges). The rest of the cubes are stuck in the middle of the office space, sans sunlight. Couple this with the drab, unexciting color of the cube walls, and you have more of a dungeon than a work space. Nothing says workplace efficiency like a dungeon!

Alternatives to cubicles?

If you're not in a position to alter your current work environment, there is likely little you can do, aside from bitching and wearing headphones. Joel has some suggestions:

"Look for ways to get out of this environment. Take a laptop to the company cafeteria, where there are lots of tables that are empty most of the day (and nobody can find you). Book a conference room for the whole day... The next time there's a crunch on and your manager asks you what you need to Get This Done By Tomorrow, you know what to say. They'll find you an office for the day. And pretty soon they'll start wondering what they can do to keep that productive thing going year round.

Come into work late and leave late. Those hours after the rest of the company goes home can be the most productive."

However, if you are in a position of power, we suggest you create as many offices with doors as possible and steal some of the solutions that other successful companies have come up with.

Pixar, for instance, has replaced the lowly cubicle with small sheds/huts, which have a door, are insulated from outside noise, and have a high customization factor. How rad is that?!

What's the best set up?

There's no one best set up for all businesses. If you want boring, dull, and lifeless employees, put them in a boring, dull, and lifeless environment (not recommended). However, if you want creative, kick-ass employees, then put them in a creative, kick-ass environment.

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Praise Jebus!

BrightMix has officially existed for one entire month.It was an exciting month, and it went by lightning quick.

Accomplishments for Month #1

Here are some of our major accomplishments during our first month of operation.

Set Up of Basic Office Services

Service	Our Solution	Cost
Email / Calendar	Gmail tied to BrightMix.com domain	Free!
Phone	GrandCentral.com number tied to our cell phones	Free!
Document storage	Google Docs	Free!
Source Control	SVN hosted on DreamHost	$10/month
Company Website	Mephisto hosted on DreamHost	^
Bug Tracking / Project Management	37 Signals Basecamp	$10/month
Time Tracking / Invoicing	Freshbooks.com	Free!
Online Chat	37 Signals Campfire	Free!

In the spirit of bootstrapping, we aimed to keep our total monthly service fees low. These days, by leveraging Google and other web 2.0 companies’ services, it’s freakishly easy to get all of the basic services you need to run a small business for pennies on the dime.

Getting Bad Ass Development PC’s Up and Running

Unlike some of our previous employers, we consider the developer’s PC’s performance to be tantamount to getting things done quickly and efficiently. Accordingly, we purchased and hand-built two high-end, multi-processor PC’s with lots of RAM and fast hard drives.

We also believe that dual monitors (in particular – big monitors) are quintessential to software development work. Dusty’s set up has dual 22” Samsungs while mine has dual 24” Dells (it’s not compensation for anything – honest!).

As a side note, we set up an old spare PC to be our local database / file share / VPN / print server. It’s nothing fancy, but it gets the job done for now. It took us about a day to get up and running with all of our PC hardware.

Settling into our Office

We’re currently housed up in living room of my house. It’s spacey and nice but not located in or near any sort of businessy area here in Omaha. It didn’t make sense to go start renting/buying an office space from day #1, but, business has been good, and we’re already entertaining the idea of leasing a space.

Where’s our Whiteboard?

A good whiteboard is integral to our day-to-day planning and operations. After browsing through the Office Max most local to us, we determined that their whiteboard supply was 1) priced outrageously high and 2) not big enough. The solution? Bootstrap your Whiteboard! using Shower Board from Home Depot.

Step 1: Glue Shower Board to Wood Frame using Liquid Nails

Step 2: Write like it’s nobody’s business!

Establishing a Day-to-Day routine

It has taken us a few weeks to adjust to our new work style and environment. Needless to say, it’s a bit of a trip moving from the employee to entrepreneur. Meetings with clients take up a larger amount of time than we expected, working late into the night happens frequently, and the wearing of corporatey clothes has all but vanished. In fact, a potential new BrightMix slogan we’re throwing around:

“We haven’t worn shoes since we quit our day jobs!”

Consulting Work

Due to our massive sexiness and awesomeness, we’ve had a number of consulting deals come our way very rapidly. Our initial goal was to do just enough consulting work to cover the bills and pay ourselves the salaries that we had at our old day jobs. This would, in theory, let us spend about half of our time working on a software product of our own creation.

As it turns out, we’re on the verge of getting more consulting work than we can handle as a two-man operation. As such, we’re throwing around the idea of bringing in help in the form of interns, contractors, or possibly even employees (gulp!).

Things We Wanted to Accomplish

Some things that we wanted to do within the first month but did not…

Spending More Time Blogging

We originally figured that blogging would be an integral part of our operation. We do or find something cool—we post a blog entry about it, followed by a round of enthusiastic high fives.

Easier said than done. The cold, hard truth of the matter is looming client deadlines take precedence over blogging. (Note: this post was actually created a week after our official 1 month mark!)

Spending More Time on Internal Projects

We haven’t spent more than maybe a few days worth of time on some of our internal project ideas. Hopefully we’ll be able to dedicate more time to these endeavors soon.

Branding Ourselves

We’re in dire need of a logo and a new skin/theme for our website. We’ve had some “complaints” about the neon green theme of the site. Apparently if you stare at the page long enough, it gets burned into the back of your retinas. Our apologies… our intentions were never to sear your retinas!

Similarly, our complete lack of a logo has postponed our ability to get business cards. This is becoming troublesome as we talk with potential clients and we have to verbally give out our email, website, and phone number.

Also, you’re just cooler if you have a business card – it’s science.

Where We Are Headed

Over the last month, we’ve managed to hammer down our day-to-day operations, basic office services, and solidify some of our client relationships. It’s been good.

Moving forward, we’ll be focusing hard on continuing to do good work for our current clients while probably taking on some new clients. We’re also looking at getting into a real office space and hiring on some development help, in some fashion.

We’ll post again as time allows!

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Say you're an experienced accountant, hungrily looking for new clients. Sure, you can start cold-calling people out of the phone book or asking current clients for referrals, but these methodologies are so... bleh!.

How about this: Try giving free advice to potential clients.

A real-life example:

Our company accountant, Dave, informed us that he gained some of his most profitable and recurring clients by casually giving out free accounting advice in nearly any social situation (parties, business outings, in line at the grocery store).

So, potential client Patty asks about how to fill out Tax Form 101-343-B, and he'd tell her exactly what she needed to know. However, rather than filling out the form herself, Patty ends up calling up accountant Dave and paying him to do it.

What?! How does this work?!

By being friendly and giving free advice, accountant Dave is inadvertently telling Patty that he is knowledgeable, friendly, and, above all, that he cares about Patty's interests and success. It's a pretty sweet deal for everyone.

Consider the alternative...

Accountant Greedy McGreederton is at a party and potential client Patty politely asks him how to calculate the returns on Tax Form 132-232-A. "It's a difficult process - you better come see me during business hours and I'll fill it out for you!" explains McGreederton. Patty immediately thinks to herself, "This lame-o doesn't think I can fill out a simple tax form... he just wants my money!" So, what does Patty not do? That's right, she doesn't seek McGreederton's services.

Plus, you have Psychology on your side

Straight out of Robert Cialdini's "Influence: The Psychology of Persuasion" comes the rule of Reciprocation:

"The impressive aspect of the rule for reciprocation and the sense of obligation that goes with it is its pervasiveness in human culture...

Each of us has been taught to live up to the rule, and each of us knows about the social sanctions and derisions applied to anyone who violates it. The labels we assign to such a person are loaded with negativity--moocher, ingrate, welsher. Because there is a general distaste for those who take and make no effort to give in return, we often go to great lengths to avoid being considered one of their number."

Giving out free advice will improve your business.

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Not everyone on the planet understands the differences between technologies in the computer realm: programming, hardware, networking, graphic design, project management, etc. To the technically un-savvy, computer work can really be lumped into one big domain labeled "Computer Stuff."

Assume you run a software development company (hint hint). What do you do when a client asks you to do some graphic design work? 

Think fast!

You have 3 options:

1. Accept the work and do it haphazardly. (boo!)
2. Tell them, "We don't do that!" and shut the door. (boo!)
3. Refer them to your graphic designer buddy Jim[*] who you know can do the work and do it well. (Yea!)

If you chose #3, you've won the day and should receive multiple high-fives!

Your graphic designer Jim wins because your would-be client goes and pays him some fine cash for his services. As a quid pro quo, you win because designer Jim will be more likely to refer any development work he stumbles across your way. Finally, your client wins because you helped them solve their problem in a quick and decisive manner!

Create a Referral List!

We suggest you think through some of the various services that are related to your business but that you don't do in house. Keep it handy and up-to-date. Then, next time you get a client asking for a service that's outside your realm of business, grab your list and point them in the right direction!

It's a win-win-win situation!

* Jim is a figurative person

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