Comments on: Tripleseat Marketing Site Rebranded

By: Jimmy Winter

Jimmy Winter — Tue, 21 Oct 2008 05:29:00 +0000

Very good call guys! I’m in the process of doing the same with the Music Arsenal marketing site. Right now its also based on feature selling and after a lot of review it seems as value selling is going to be the best way to go. Did you guys do any kind of A/B test to see which design resonates the most with visitors?

By: Ian Lotinsky

Ian Lotinsky — Tue, 21 Oct 2008 05:29:00 +0000

Very nice. I love the login fade and subdomain assistance. Good job!

By: Dusty

Dusty — Tue, 21 Oct 2008 05:29:00 +0000

Jimmy – No A/B testing to date.Most of our selling to this date has been face-to-face and/or over the phone. The changes we’ve made are in direct response to feedback we’ve received from the customers directly. I think at this point going forward, it would be very interesting to do some A/B testing with various configurations. Have you done much of this?

Ian – Thanks! Kevin did an awesome job with the blinged out login fade!

By: Jimmy Winter

Jimmy Winter — Tue, 21 Oct 2008 05:29:00 +0000

I’ve been using the built in A/B testing feature of Google Ads. Its interesting how small changes on a page will effect the number of signups and length of time spent reading.

My most recent test was with two versions of the MA homepage. The one with a lot less text blew an older, "textier" version away.

By: Brandon

Brandon — Tue, 21 Oct 2008 05:29:00 +0000

I like your value-added approach. This strategy generally attracts partnerships while feature/benefit selling tends to lead to more price-based decisions and less trust. Plus, I bet you’ll get more dialogue in selling situations; giving you more directions and learning opportunities.

What do you guys think Tripleseat’s life cycle will be like? It seems like it’d take a considerable amount of time for competitors to jump in. Are there any plans for future versions? It might lend itself to financials, layout design, purchasing, or reward programs. You could really take efficiency and direct marketing to whole new levels.

By: Dusty

Dusty — Tue, 21 Oct 2008 05:29:00 +0000

Jimmy – We’ll have to check out the Google Ads A/B testing. I didn’t know it was there. We’re just now ramping up our Google Ad spending a bit, and will be tweakign and playing around with it quite a bit.

Brandon – Thanks for your comment. I certainly hope that value-selling allows us to gain more trust and more lasting partnerships. One problem we’ve run into, is that restaurants may not even _know_ that they need technology (or features). So showing them the true value that we can bring to the table, has been, and hopefully will be, a winning strategy.

At this point, our strategy is to keep plowing forward. Listen to users, keep making our software better.

Can you elaborate a bit more with what you mean by "take efficiency and DM to whole new levels"? I’m very curious…